Transparency
See the ads, the numbers, and exactly where your money goes. No smoke and mirrors. You always know what we’re doing and why we’re doing it.
There is no BS, no tricks, just proven results and a lot of leads!



We analyzed countless ads that made us shake our heads. If you're creating ads like these, stop whatever you're doing and call me IMMEDIATELY! Honestly those ads are embarrassing! People don't get excited to click on ads about dying, and we don't blame them. Buying final expense insurance should be a positive experience because it means protecting loved ones. Effective ads need good creatives that resonate with people and have a clear message about what you're selling. This is half the battle! At ATM Leads Ka-ching!, we’ve got you covered. Our secret sauce includes creating ads that attract people want to buy insurance!
See the ads, the numbers, and exactly where your money goes. No smoke and mirrors. You always know what we’re doing and why we’re doing it.
Your ad account. Your data. Your leads. Your campaigns. We build your marketing inside assets you control, so your business never depends on us.
We don’t market plumbers on Monday and insurance on Tuesday. We specialize in Health & Life Insurance and understand the products, agents, and customers.
You’re not another account number in a giant agency. We pay attention to your campaigns, answer questions, and work with you when something needs fixing.
We obsess over better ways to interact with leads and get better sales. We have built an appointment machine!
Whether you need 20 leads or 200, we build your marketing around where your agency is today with a system that can grow as you grow.
✅ Proven High Intent Leads
✅ Exclusive Leads
✅ Full Transparency
✅ Edcuation and Support
😩 Bait and Switch Ads
😩 Recycled Leads
😩 Liars
😩 People who dodge your calls














Neal is truly a master of his craft! The ads are amazing and he really knows what he's doing. And Neal is a super honest guy! Thank you!


ATM Leads Ka-ching! is legit. I have never had anyone say that they dont remember filling it out. His transparency is amazing!


I love NEAL!!! He is always there supporting me and sharing golden nuggets with me. He really puts his all into helping his clients!


I’ve worked with different lead companies before, and Alpha Theory is completely different. I can actually see the ads, know where my money is going, and the leads come directly into my system. Neal and his team are always there when I need something, and I couldn’t be happier with the service.


Neal is very knowledgable and a nice guy! He helped me hit my highest month in the business and I love these leads!


I hit my first $40,000 month!!! I couldn't be more thankful for the amazing service and guidance. Highly recommend!!


At our agency, we believe your ad spend should be tied to your level of activity—not just an arbitrary budget. The more effort you put into reaching clients, the more leads you’ll need to support that activity.
That’s why we use a simple formula to determine the right budget for you:
(Total Average Dials Per Week ÷ 20) × 10 = Recommended Weekly Ad Spend
This ensures your marketing spend matches the bandwidth you actually have to work with. If you’re not sure how to calculate it, we’ll walk you through the process and help you determine the right amount for your business.
YES!! About 15-20% of your leads will come in the form of a self booked appointment. The last step of or Facebook lead form send clients to a calendar page that encourages them to book an appointment with you. This appointment goes straight to your CRM.
We don't hold you hostage to our Managed For You plan. If, for any reason, things aren't working as you expected or your situation changes, we can pull the plug with no hard feelings. Just remember, if you do cancel, you can no longer use our ad creatives, but all the data generated by the ads is still yours! Also keep in mind we do not offer refunds or prorated management fees.
Our ads are targeted toward people in the decision-making phase of the buying process rather than the initial educational or window-shopping phase that most ads go after. Because of this, when you speak with our leads, they are more likely to make a decision on the phone—leading to improved conversion rates.
Most clients start receiving new leads within the first 24–48 hours of launching their campaigns. It typically takes about 1–2 weeks to gather enough data to stabilize lead flow and fine-tune targeting. From there, the system continues to optimize, improving both the quality of leads and overall performance.
This means you can often start conversations with prospects right away, while also benefiting from lower costs per lead and stronger conversion rates as the campaign matures.
Yes—but don’t worry, we guide you through the entire setup step by step. You don’t have to post anything if you don’t want to.
We believe your ads should always run from your account, giving you full ownership and control. You simply add us as a manager. This way, all the data and history we build stays with you, not us—so you keep the long-term value.
No— we help you set up your business pages and ad accounts as part of our service. It will require a 45 min onboarding Google Meet meeting and we guide you through the setup click by click! We make things simple and all you have to do is pay us our management fee.

I am the owner of Alpha Theory Marketing! I began in final expense insurance after years of running a marketing company, quickly mastering Facebook ads and cracking the lead generation code. My marketing company helped brands grow from $0 to multi-millions with social media, web, and photo expertise. A former successful Miami real estate broker, Penn State honors grad (3 degrees), sports card collector, and Miami Heat fan, I now help agents break the $20K+/month mark with my proven systems, tailored leads, and CRM automations built by an agent for agents.